The consistent user interface across apps in Macs also helps users easily navigate. There is also the fact that because they only cater to Mac devices, there is no need to complicate their offering to adapt to different hardware, as with Windows. There may be some truth to this as the company tends to focus more on hardware development and simple elegant interfaces to match. User FriendlinessĪpple has long relied on its user-friendly reputation to help boost sales of its products, including Mac.

Both companies are currently worth over a trillion dollars. It is, however, worth noting that despite this huge discrepancy in market share, Apple is still highly profitable and has surpassed Microsoft in market capitalisation to become the world’s most valuable company. With the majority of Mac computers retailing at over £1,000, it is not surprising that the majority of users would opt for more affordable Windows compatible devices.Īnother contributing factor may be that Mac only offers support for its own devices. This smaller market share can partly be attributed to the cost of their devices. If you have not already picked a side, or are considering making a switch, here are some key areas you should consider and that may help in making a decision.Īpple controls about 10% of the global personal computer market. Should you be buying a Mac or a PC in 2020?ĭespite having been in direct competition for over 30 years, Apple and Microsoft have managed to thrive to date by pursuing aggressive marketing campaigns and building on brand loyalty.

Mac is better than windows because